Basic information
- Organizer: FashionPrague TV, owned by OLSO GROUP s.r.o., Politických vězňů 911/8, 110 00 Prague 1, Czech Republic
- Duration: July 3, 2026 – September 29, 2026
- Results announcement: September 30, 2026 live
- Location: Instagram (@fashionpraguetv) and this website
- Theme: contest photo post in swimwear
Conditions of participation
- The contest is open exclusively to persons over 18 years old and is open to both women and men. By participating, the entrant declares they are 18 or older. The organizer reserves the right to exclude an entrant if there is reasonable doubt about their age.
- Both contestants and voters must be registered on the FashionPrague.cz platform with a verified e-mail. Registration is free and serves to verify a real identity, control voting, and contact winners.
- The contest photo must be the contestant's own photo — it must show the person entering the contest, not someone else, nor a downloaded or third-party photo. Upon winning, the organizer will visually verify that the winner is genuinely the person in the contest photo (e.g. by comparison with the profile, a video call, or in person). If the identity does not match, the prize is forfeited.
- The entrant must have a public Instagram profile throughout the contest — a private profile cannot be included in voting.
- The entrant must follow @fashionpraguetv on Instagram throughout the contest.
How to enter — 5 steps
- Step 1 — Register: Register for free on FashionPrague.cz and confirm your e-mail by clicking the link you receive.
- Step 2 — Follow: Follow @fashionpraguetv on Instagram.
- Step 3 — Public profile: Set your Instagram profile to public and keep it that way for the whole contest.
- Step 4 — Contest post: Create and publish a photo of yourself in swimwear (the person entering the contest) on your Instagram, tagging @fashionpraguetv.
- Step 5 — Pin the post: Pin the contest post to your profile and keep it pinned for the whole contest (July 3 – September 29, 2026).
The FashionPrague TV team selects two posts each day and adds them to this voting page. Selection is based on the team's subjective judgment (originality, quality, style) and is final. The organizer reserves the right not to include content that is inappropriate, violates Instagram rules, or does not meet the contest conditions.
How voting works
- The shared posts compete for votes on this website.
- Anyone registered and verified on FashionPrague.cz can vote. Verification happens once during registration on the platform — in the contest you then just enter the same e-mail.
- Each voter may cast at most one vote per day in total — meaning they support one chosen contestant each day. They can vote again the next day. Voting is verified by both the voter's e-mail and IP address.
- The organizer reserves the right to exclude votes suspected of vote-buying, botnets, or other unfair practices.
Bonus prize for voters
- In addition to the main prize for contestants, after the contest ends the organizer draws 10 random winners among the voters who receive a gift from FashionPrague TV.
- Everyone who cast at least one valid vote during the contest (and thus has a verified e-mail) is entered into the draw.
- The draw is made randomly from voters' e-mail addresses after the deadline (September 29, 2026) and happens live — results announced together with the main prize winner on September 30, 2026.
- Bonus prize winners will be contacted at the e-mail they entered when voting.
Determining the winner and prize
- The winner is the entrant whose photo received the highest total number of votes by the contest deadline (September 29, 2026). Results announced live on September 30, 2026.
- Awarding the prize is conditional on successful visual identity verification — the winner must prove they are genuinely the person in the contest photo. If the identity does not match or the winner refuses verification, the prize passes to the entrant with the next-highest vote count.
- The prize is a Louis Vuitton Neverfull GM Beige tote (official price €1,600).
- The prize cannot be exchanged for cash or any other item.
- In case of a tie, a draw among the tied entrants decides.
- The organizer contacts the winner via Instagram within 7 days of the results. If the winner does not respond within 7 days of being contacted, the prize passes to the entrant with the next-highest vote count.
Contest validity conditions
The contest is valid and the main prize is awarded only if both of the following conditions are met by the deadline (September 29, 2026): at least 130 contestants must enter, and a total of at least 100 votes must be cast. If either condition is not met, the organizer reserves the right to extend the contest or not award the main prize. Participants will be informed of such a decision on this page and on Instagram.
Content rights
By participating, the entrant agrees that their contest post may be used (with author/Instagram tag credit) on FashionPrague TV's social media and website during and after the contest, e.g. in recaps, the contest archive, or promotion. The entrant declares they are the author of the content and have the right to provide it for these purposes.
Data protection
Registration and personal data of participants are managed by the FashionPrague.cz platform in accordance with its terms and applicable law. The contest itself works only with data necessary for its operation (Instagram handle, contest post, e-mail, and IP address for vote verification). The e-mail and IP address are used solely for the technical one-vote-per-day check and for contacting a potential winner, and are never publicly displayed.
This contest is in no way sponsored, endorsed, or administered by Meta/Instagram, nor associated with it. The organizer reserves the right to amend these rules during the contest if necessary for operational or legal reasons; entrants will be informed of any change on this page.